App: Jungle Fun (2018)

Client: Carrefour Belgium

Company: Icemobile

Licence: Disney, Disneyland Paris

Role: Concept designer, Game designer

Jungle Fun is an app created for a Disneyland Paris themed loyalty campaign at Carrefour Belgium. The campaign ran for 6 weeks and was al about celebrating the new Jungle parade of the park. During the campaign kids could collect stickers and an album.

In the app kids have to bring back all of the colors of the jungle. In the app they can visit 5 different AR scenes with a puzzle element to find the hidden colors. By scanning cards with the app they would unlock new area’s to explore.

  • Concept art made by external party
  • Final AR puzzle projected on the collection album
AR puzzle of a waterfall. Check the different hiding places in the scene with interactive elements, lift the waterfall with your finger to find the hidden colors and solve the puzzle.
  • First sketch of puzzle concept
  • 3D model of puzzle made by external party
  • Final AR puzzle projected on collection album
AR puzzle of ancient totem. Stack the fallen parts of the totem in the right order and orientation to open the top of the totem and reveal the hidden colors.
  • First sketch of puzzle concept
  • Concept art made by external party
  • Final AR puzzle projected on the collection album
AR puzzle of a temple at night. By shining a light on different element of the temple in the right order you can crack the code and open the door and find the hidden colors.

During this project I was responsible for:

  • Story and concept of the app
  • Story illustrations
  • Designing AR effects on a selection the cards
  • Designing the 5 AR puzzles